The Social Media Plan
After studying well similar companies’ social media strategies, it was decided that the best way forward would be to promote Aer via Facebook, Twitter and YouTube. More than one company was studied so as to ensure that the study was not biased to one company.
Before one could jump into opening social media accounts and pages, a social media plan was produced, this consists of a complete strategy to promote Aer on the aforementioned social networks. Furthermore it consists of the company’s aims and goals, budgeting and resources and lastly an evaluation. A social media plan is of vital importance within a business and a company should continually seek to enhance and change it, if need be. Following a goal oriented social media plan that adheres to both business and customers’ goals leads to the success of the campaign.
Social Media Plan Link: