Week 5 – Post 1 Fictitious Company Intro

The Fictitious Company and Product

Tab is a company producing electronic and technological products, amongst such electronics Tab has recently launched a tablet, Aer.

The objective of this coursework is to promote Aer on three social media networks. Furthermore, the role of similar companies on different social media networks will be closely observed as to create a social media plan for the promotion of the product. A promotional video will also be created.

Target Audience

The key target users of Aer are not solely owners that already own one of the company’s other devices.

On the strength of its lightweight design, Aer makes portability remarkably easy hence allowing users to communicate easily from one place to another. Aer targets smartphone and laptop users who are comfortable with a touch screen, but need something bigger than a smartphone yet smaller than a laptop. Through its inbuilt Internet connection, phone call, map directions, document and camera capabilities, amongst other, such a device allows easy communication, and organisation of data for business people and university students alike.

Demographic & Psychographic of Aer
Demographic & Psychographic of Aer

The following is a list of similar companies that will be researched and analysed for their use in social media.

Acer
http://us.acer.com/ac/en/US/content/home

Apple
http://www.apple.com

Asus
http://www.asus.com

Lenovo
http://www.lenovo.com/us/en/#ss

Microsoft
http://windows.microsoft.com/en-us/windows/home

Samsung
http://www.samsung.com/uk/#latest-home

Sony
http://www.sony.com

Toshiba
http://www.toshiba.com/tai/

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