Week 3 – Post 1 Social to Sale

According to research, different social media networks trigger different purchases that are depicted in the info-graphic below. Based on a 2013 research carried out by VisionCritical, 34% of Twitter users and 25% of Facebook users stated that their most social-inspired purchases were in technology and electronics.

Such research is of significant importance, since Coursework 3 centres on the promotion of a technological product, as one will see in future posts.

Info-graphic source:
http://www.visioncritical.com/sites/default/files/whitepaper-social-to-sale_2.pdf

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